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Persuasive Recommender Systems: Conceptual Background and Implications eBook
$69.99 Original price was: $69.99.$15.00Current price is: $15.00.
By: Kyung-Hyan Yoo; Ulrike Gretzel; Markus Zanker
Publisher: Springer
Print ISBN: 9781461447023, 146144702X
eText ISBN: 9781461447023, 146144702X
Copyright year: 2013
Format: Reflowable
eText ISBN: 9781461447023
SKU: 9781461447023
Category: Trending
Tags: Computers, Intelligence (AI) & Semantics
Print ISBN: 9781461447023
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.
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