Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices
Electronic Business and Marketing: New Trends on its Process and Applications eBook
$35.70 Original price was: $35.70.$20.00Current price is: $20.00.
By: Tokuro Matsuo
Publisher: Springer
Print ISBN: 9783642379321, 364237932X
eText ISBN: 9783642379321, 364237932X
Copyright year: 2013
Format: Fixed
eText ISBN: 9783642379321
SKU: 9783642379321
Category: Trending
Tags: Computers, Intelligence (AI) & Semantics
Print ISBN: 9783642379321
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.
Be the first to review “Electronic Business and Marketing: New Trends on its Process and Applications eBook” Cancel reply
You must be logged in to post a review.
Related products
-38%
Bestsellers
eText ISBN: 9781610395700
$19.98 Original price was: $19.98.$12.31Current price is: $12.31.
-38%
Bestsellers
eText ISBN: 9781440336683
$21.65 Original price was: $21.65.$13.34Current price is: $13.34.
-38%
eText ISBN: 9780133838497
$59.98 Original price was: $59.98.$36.95Current price is: $36.95.
-38%
Bestsellers
eText ISBN: 9780735637832
$23.32 Original price was: $23.32.$14.37Current price is: $14.37.
-38%
Bestsellers
eText ISBN: 9781119473879
$19.98 Original price was: $19.98.$12.31Current price is: $12.31.
-38%
eText ISBN: 9781118890868
$76.65 Original price was: $76.65.$47.22Current price is: $47.22.
-38%
Bestsellers
eText ISBN: 9780203489802
$58.32 Original price was: $58.32.$35.93Current price is: $35.93.
-38%
Bestsellers
eText ISBN: 9780735637887
$23.32 Original price was: $23.32.$14.37Current price is: $14.37.
Reviews
There are no reviews yet.