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MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China eBook
Original price was: $89.99.$30.00Current price is: $30.00.
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Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
This is a digital product.
MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China is written by Cheris Shun-ching Chan and published by Oxford University Press. The Digital and eTextbook ISBNs for MARKETING DEATH C are 9780199875214, 0199875219 and the print ISBNs are 9780195394078, 0195394070.
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