Introduction to Consumer Behaviour, 2nd Edition eBook
Original price was: $33.38.$21.50Current price is: $21.50.
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The second edition of Introduction to Consumer Behaviour has been written to meet the needs of southern African course outlines, and to serve as a practical guide to business people in their endeavours to better understand their consumers. While providing the student with a thorough theoretical grounding in consumer behaviour, the book focuses on current and future issues in a southern African context, making it easy for students to relate to.
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