Essentials of Business Research Methods, 5th Edition eBook

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Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

This is a digital product.

Essentials of Business Research Methods 5th Edition is written by Joe F. Hair Jr.; Michael Page; Niek Brunsveld; Adam Merkle; Natalie Cleton and published by Routledge. The Digital and eTextbook ISBNs for Essentials of Business Research Methods are 9781000894561, 1000894568 and the print ISBNs are 9781032426334, 1032426330. Additional ISBNs for this eTextbook include 9781032426280, 9781003363569.