Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future eBook

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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs – from behavioral science to sustainable practices – sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovationparticularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

This is a digital product.

Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future is written by Diana Derval and published by Springer. The Digital and eTextbook ISBNs for Frontiers in Product Innovation Strategy are 9783031258237, 3031258231 and the print ISBNs are 9783031258220, 3031258223.