Hyperconsumption: Corporate Marketing vs. the Planet eBook

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Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors – as well as concerned citizens who know that business as usual is not an option – will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

This is a digital product.

Additional ISBNs
9781032214702, 9781003268567

Hyperconsumption: Corporate Marketing vs. the Planet 1st Edition is written by Gerard Hastings and published by Routledge. The Digital and eTextbook ISBNs for Hyperconsumption are 9781000569810, 1000569810 and the print ISBNs are 9781032214641, 1032214643. Additional ISBNs for this eTextbook include 9781032214702, 9781003268567.