Marketing, 20th Edition eBook

Provide a thorough overview of essential marketing principles with Pride and Ferrell’s visually engaging, reader-friendly MARKETING. This popular, proven presentation helps students develop the knowledge and decision-making skills to succeed in today’s competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies, while practical applications and real-world examples emphasize the latest on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. Perfect for readers of all backgrounds, MARKETING is essential for classroom and career success.