Marketing Strategy, Text and Cases, 6th Edition eBook

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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text’s signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon–all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Marketing Strategy, Text and Cases 6th Edition is written by O. C. Ferrell; Michael Hartline and published by Cengage Learning. The Digital and eTextbook ISBNs for Marketing Strategy, Text and Cases are 9781285607139, 1285607139 and the print ISBNs are 9781285073040, 1285073045. Additional ISBNs for this eTextbook include 9781285640006, 9798214348445, 9780357695579, 9780357087169, 9781285290546, 9781285954486.