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Norman Bel Geddes has long been considered the ‘founder’ of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design. Nicolas P. Maffei’s magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes’ work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes’ futuristic but pragmatic style – his notion of ‘practical vision’ – was central to his work, and highly influential on the professional practice of American industrial design in general.
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Additional ISBNs
9781474284615
Norman Bel Geddes: American Design Visionary 1st Edition is written by Nicolas P. Maffei and published by Bloomsbury Academic. The Digital and eTextbook ISBNs for Norman Bel Geddes are 9781474284585, 1474284582 and the print ISBNs are 9781474284592, 1474284590. Additional ISBNs for this eTextbook include 9781474284615.
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