PR 2.0: How Digital Media Can Help You Build a Sustainable Brand eBook

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices

Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you: 1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3. demonstrate the value and “sell” the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.

This is a digital product.

Additional ISBNs
9780367108311, 9781351274289, 9781351274272, 9781351274258

PR 2.0: How Digital Media Can Help You Build a Sustainable Brand 1st Edition is written by John Friedman and published by Routledge. The Digital and eTextbook ISBNs for PR 2.0 are 9781351274265, 1351274260 and the print ISBNs are 9781910174418, 1910174416. Additional ISBNs for this eTextbook include 9780367108311, 9781351274289, 9781351274272, 9781351274258.