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Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling “transmit resonance” and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?
This is a digital product.
Additional ISBNs
9781910174500, 9781351274166
Storytelling for Sustainability: Deepening the Case for Change 1st Edition is written by Jeff Leinaweaver and published by Routledge. The Digital and eTextbook ISBNs for Storytelling for Sustainability are 9781351274142, 1351274147 and the print ISBNs are 9780367108342, 0367108348. Additional ISBNs for this eTextbook include 9781910174500, 9781351274166.
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