Strategic Management: Concepts: Competitiveness and Globalization, 12th Edition eBook

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Introduce your students to strategic management with the market-leading text that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest edition provides an intellectually rich, yet practical, analysis of strategic management. The classic industrial organization model is combined with a resource-based view of the firm to provide students with a complete understanding of how today’s businesses establish competitive advantages and create value for stakeholders. Cutting-edge research is presented with a strong global focus, featuring more than 500 emerging and established companies. All-new opening cases introduce chapter concepts, and mini cases offer new contexts of study.
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Strategic Management: Concepts: Competitiveness and Globalization 12th Edition is written by Michael A. Hitt; R. Duane Ireland; Robert E. Hoskisson and published by Cengage Learning. The Digital and eTextbook ISBNs for Strategic Management: Concepts: Competitiveness and Globalization are 9781337413572, 1337413577 and the print ISBNs are 9781305502208, 1305502205. Additional ISBNs for this eTextbook include 9781337523110.