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Strategic Planning for Public Relations: Beginning the Journey eBook
$44.05 Original price was: $44.05.$22.50Current price is: $22.50.
By: Tricia Hansen-Horn; Adam E. Horn
Publisher: Peter Lang Inc., International Academic Publishers
Print ISBN: 9781433120916, 1433120917
eText ISBN: 9781454190004, 1454190000
eText ISBN: 9781454190004
SKU: 9781454190004
Category: Trending
Tags: art, business aspects
Print ISBN: 9781433120916
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
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